Ones to watch! Q&A with ALFEE

We take 5 with new girl group – the music behind our TV ad!

So girls, how did you come up with your name?

We are different from any other Girl Group so wanted to make a statement with a boy’s name! Everyone thinks of something different when they hear the name ALFEE.  We all trained and rehearse in central London and the name reflects that. It’s cheeky, fun, and a bit naughty! Just like us. It also stands for All Female Empowerment.

How did you get into the music industry?

We all met through the grape vine! We all studied performing arts and as individuals knew we wanted to work in the music industry. So we reached out to eachother randomly..and here we are!

Who is your music muse?

Jessica: Got to love a bit of Destiny’s Child, the energy of Pussycat Dolls and personalities of the Spice Girls. #GirlPower

Charlotte: Gosh where do I start.I LOVE Lil Wayne (I do a really good impression!) I would love us to work with Will.I.Am, Labrinth and David Guetta. They are all insanely talented.

Scarlett: All about the voice, John Legend, Stevie wonder and Ed Sheeran. Power from the boys!

Lauren: For me it has to be Whitney Houston, Mariah Carey, Janet Jackson and Beyonce. Ima ima a Diva ima ima a Diva!

What’s currently on your iPod?

A bit of everything. Everything from Kendrick Lamar, Miguel, Drake, to Stevie Wonder, Ella Fitzgerald, George The Poet, Rudimental, Robin Thicke, J cole! and many many more!

Who are your icons?

Scarlett: I love Alexia Chung, Fearne Cotton, Rita Ora all for their originality.

Lauren: Women who embrace their femininity inspire me, especially strong female role models of the 50s and 60s, Marilyn Monroe, Raquel Welch, Bridgette Bardot, Diana Ross are all women who’s style I admire.

Charlotte: I am a massive fan of Olivia Polamero and Victoria Beckham. They have a way of making a tailored look hang sleek yet bold off their figures.
Their sense of fashion is understated but striking at the same time.
Their ‘accidental’ sexy style oozes confidence and class in all the right places.
I admire their creativity and ownership of their structured out fits from head to toe!

Jessica: Cheryl Cole..she doesn’t shy away from colour and keeps it sporty but feminine.

Describe your style in 3 words?

Strong, feminine and fearless.
Do you have a fave piece?

Lauren: It took me a long time to make this decision, there are too many to chose from!! So I’m finally choosing a dress – ‘Talia’ Grey & Gold Tribal Bodycon 2 Piece.

Jessica: I love the statement jewellery- ‘Cuff’ Mistress Rocks Black Faux Pony Gold Accent Cuff Bracelet.

Charlotte: I had a sneaky preview at the filming of the advert and I love the look of all the classic !

What are you most excited about in 2013?

Were really excited about the festivals season!  Also our album will be complete.. So when we eventually have the finished product I think we’ll burst with excitement!

If you could have any superpower, what would it be?

Scarlett: I think I would want to be able to fly, you could seriously get to places fast! And I’m always in a rush!

Charlotte: To fly (I know Scar said this, but that’s the best super power evveerrr)

Lauren: Ummmm. To read minds!

Jess: I’d like for when I blink that my outfit, make up and hair would change by itself! I take AGES to get ready!

FINALLY, the most important question of all…what is your ultimate favourite food in the entire world?

Scarlett: It would have to be birthday cake!

Lauren: I know it’s not food but mine is Diet coke. I am addicted.

Charlotte: Crisps. I eat about 10 packs a day (straight face). Also vegetable rolls!

Jess: Cucumber!! So refreshing and also really good for your skin.